Internet Is Infrastructure, Not an Amenity
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Bulk internet and instant-on connectivity are changing what residents expect on move-in day. In this episode of Beyond Rent, Adam Bell, founder and CEO of Internet Subway, joins host Joe Easton to explain why internet access is no longer an amenity but core infrastructure for multifamily properties. Adam frames the problem simply: in a dense apartment community, Wi-Fi is a battleground, with every resident's devices competing for the same limited airspace.
The conversation covers how a bulk internet model takes the burden off property teams, connects residents the moment they walk up to the building, and builds the network backbone that smart locks, smart thermostats, access control, package management, and self-guided tours all depend on. Adam also walks through what retrofitting an existing property looks like, from the first desktop review to a fiber-to-the-unit installation, and why he sees the model making the most sense for communities of roughly 100 to 150 units or more.
For property managers and owners weighing their next move, Adam's advice starts with something simple: pull your current internet agreements and know your terms before you make any decisions.
The conversation covers how a bulk internet model takes the burden off property teams, connects residents the moment they walk up to the building, and builds the network backbone that smart locks, smart thermostats, access control, package management, and self-guided tours all depend on. Adam also walks through what retrofitting an existing property looks like, from the first desktop review to a fiber-to-the-unit installation, and why he sees the model making the most sense for communities of roughly 100 to 150 units or more.
For property managers and owners weighing their next move, Adam's advice starts with something simple: pull your current internet agreements and know your terms before you make any decisions.
About Our Guest
Adam Bell is the founder and CEO of Internet Subway, a Richmond, Virginia-based internet service provider built specifically for multifamily communities. With a background spanning telecom, IT services, and asset management, Adam leads a team that designs, builds, and manages bulk internet and managed Wi-Fi networks serving residents, property teams, and owners alike. He brings a rare ability to translate network engineering into decisions that owners and operators can act on, with a focus on resident experience and long-term infrastructure value.
