Leaning into Community Identity: Branding Beyond the Building
76 viewsAbout This Episode
Marketing a property is about building a brand that creates a unique community identity.
Lynnette Morgan, leasing professional with Rookwood Properties, joins the podcast to discuss what “community identity” means for apartment living; how a property’s location, architecture, and resident demographic shape its identity; and how to translate identity into marketing materials.
Lynnette further explores how resident events and community engagement reinforce identity over time, and the difference between branding a luxury high-rise like 1010 On The Rhine versus a quirky, vintage garden-style property. Finally, she provides advice for anyone attempting to rebrand a community with an outdated identity.
Lynnette Morgan, leasing professional with Rookwood Properties, joins the podcast to discuss what “community identity” means for apartment living; how a property’s location, architecture, and resident demographic shape its identity; and how to translate identity into marketing materials.
Lynnette further explores how resident events and community engagement reinforce identity over time, and the difference between branding a luxury high-rise like 1010 On The Rhine versus a quirky, vintage garden-style property. Finally, she provides advice for anyone attempting to rebrand a community with an outdated identity.
About Our Guest
Lynnette Morgan is a Leasing Professional with Rookwood Properties, bringing four years of experience in leasing and marketing Class A real estate — most recently at the high-rise community 1010 On The Rhine. A Miami University grad with a passion for people and property, she’s all about turning great spaces into thriving communities. Off the clock, you’ll find her scouting new coffee shops or curating the perfect apartment playlist.
