Video is the Highest Leverage Tool You Aren’t Using
79 viewsAbout This Episode
Jennifer Ruelens, Founder and Broker of One Focus Property Management, joins the podcast to discuss why video is the best scalable way to build credibility and relationships; how to succeed in video production; why public videos consistently increase visibility, impact, and differentiation for your company; and ways to remove any anxiety or insecurity from utilizing video.
About Our Guest
Jennifer Ruelens, widely known as PM Jen, is a leader in buy-and-hold real estate, combining deep operational expertise with a commitment to teaching others how to build generational wealth. She is the Broker/Owner of One Focus Property Management, North Central Pennsylvania’s largest management company, and the creator of Hold It with PM Jen, a national education platform for buy-and-hold investors.
With more than 20 years of experience, Jen has managed portfolios of 300 to 700 doors for over 300 clients. At One Focus, she leads a team of 15 professionals who provide leasing, maintenance, construction, and full-service management across the region. The company has become the trusted partner for investors who want more protection, less work, and no drama.
Through Hold It with PM Jen, she extends her impact nationally, offering practical education through videos, podcasts, and events. Her work is designed for investors who recognize real estate as the most effective long-term wealth-building tool while understanding that holding properties requires skill and discipline. Her focus is on the hold itself, equipping investors to become stronger, more responsible housing providers.
Jen is a recognized leader in her field. She is a founding member and past president of the Pennsylvania Chapter of NARPM and the only property manager in Central Pennsylvania to hold the Master Property Manager (MPM®) designation.
She lives in Williamsport, Pennsylvania with her husband Dave and their two dogs, Josie and Frankie. Away from work, she enjoys kayaking, time on the river, and Pilates.
At the core of her work is a clear promise: building real wealth, for real people, with real estate.
